As a grips company we are in our infancy, however, we have big plans.
Next January we head to the PGA Show in Orlando. At the show we will have four new grip models to launch, a very exciting time for us. With over 1,100 exhibitors and 40,000+ industry professionals in attendance, it is the only place to be to launch a product successfully.
Since I first launched the P2 grips back in 2012, it has been a rollercoaster to say the least. The highs of the first few months with Padraig Harrington using the grip, to the lows of discovering that trying to make a success of a product on your own is next to impossible. The cost implications of purchasing product, patent expenses, a non-existent marketing budget, and a business knowledge that was nowhere near what it needed to be! So, after over two years of pondering and learning from my mistakes, P2 is back with a proper team of people and ready for the next chapter.
Over the past two years, people have often asked me question after question as to what was involved in taking a product to market. How did you do this? How did you do that? Where did the idea come from? How do you find a manufacturer? It was nice to be asked these questions. So, seeing as I am back designing and manufacturing our new grips for January 2016, I thought now might be a good time to let people in on what’s involved in taking a product to market, while planning a launch campaign at the PGA Show, and all the small steps and hurdles in between.
A lot of people may never take a product from an idea on a piece of paper, through production, and onto the shelves of retail stores. So, we would like you to join us on our journey where we show you what is involved……the good and the bad! Maybe even take feedback and ideas from you that we could use? Keep an eye out for our next blog post next Thursday.
Good golfing until then.